In this blog post, I’ll share with you the latest e-commerce trends and extra UX design tips. Continue to drive sales by updating your business with the 2019 e-commerce trends.
Voice-controlled shopping is predicted to grow and reach US$40 billion by 2022. And smart speakers will drive this retail business trend.
- Attract and convert more users with Mobile-first UX/UI in 2019
- UX Design Trends you shouldn’t miss in 2019
- Top Technology Trends in e-commerce 2019
- Move from Personalization to Hyper-personalization: E-commerce Trends 2019
1. Attract and convert more users with Mobile-first UX/UI in 2019
Recent research reveals the number of unique mobile users in the world to be 5.112 billion.
That’s why use the opportunity to attract and convert more users with a mobile-first design.
Here’s something else:
Now, customers are shopping on social media sites directly. That’s why, you got to consider social media shopping integration for your online store.
UX Improvement Tip:
Some of the key UX design trends to improve the user experience for your online store in 2019 are:
- Add visual depth with shadows and grids to make your UX designs visually appealing.
- Allow users to browse comfortably with more straightforward navigation.
- Provide value to users with content-focused UX design and get quality site traffic.
Boost your site traffic and conversions with mobile-first UX and UI Design.
2. UX Design Trends you shouldn’t miss in 2019
- Minimalism – Create an intuitive design by adding valuable elements. Do not clutter your design with many functionalities. Add only the necessary functionality for the user to perform an action smoothly.
- Bold Headlines – Use stunning bold headlines to increase the readability of the text in your UX design.
- Visual Storytelling – Add attractive 3D graphics, punchlines, interactive product visualizations, etc. in UX design. Present your brand stories with visual e-commerce tactics to connect with users.
- Small paragraphs – Instead of long difficult-to-read sentences, use small paragraphs in blogs.
UX Improvement Tip:
“The purpose of visualization is insight, not pictures.”
In line with this quote by Ben Shneiderman, create product visualizations using insights.
You need to define the problem you are trying to solve to get enough insights to solve it with UX Design.
Create a clean, minimalistic UI Design to entice your users to return to your site.
3. Top Technology Trends in e-commerce 2019
Now, I will share the top technological improvements as per e-commerce trends 2019:
- Optimize site performance for quicker and leaner e-commerce processes.
- Push sales with voice- and image-based searches for your online store.
- Prevent cart abandonment by offering flexible payment options.
- Offer customized retail experiences with AI technology and chatbots.
Here’s an excellent example of AI in UX Design:
AI-driven Eyeglasses with Fitbox Integration
For Eyeglasses123, our team used face-mapping technology. It helped to create an enriching buying experience for their customers.
The best part:
Customers used the AI-driven Eyeglasses to try the glasses and buy the perfect frame.
UX Improvement Tip:
Use videos to connect with your target audience emotionally. Compel them to see value in your product/service.
Future-proof your business with AI-driven customer experiences.
4. Move from Personalization to Hyper-personalization: E-commerce Trends 2019
I have saved the best trend for the last.
You may use the latest design techniques and the best functionalities. But you cannot ignore this critical UX factor: Personalization
Coca-Cola, Sephora, Netflix, etc. are digital businesses that are investing in personalization. You already know how these companies touch consumer lives with personalized content.
As per KPMG, hyper-personalization is among the top retail trends in 2019. As a retail business, think about hyper-personalization to move to the next level of digital marketing.
“Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase the efficiency of marketing spend by 10 to 30 percent.”
Conclusion
Keep up with the times. Adapt to the e-commerce trends in 2019 that are relevant to your business. Focus on creating personalized and valuable user experience to attract users and increase sales conversions.
Here’s a quick recap of what I’ve shared with you in this blog:
- Attract and convert more users with Mobile-first UX/UI in 2019
- UX Design Trends you shouldn’t miss in 2019
- Top Technology Trends in e-commerce 2019
- Move from Personalization to Hyper-personalization: E-commerce Trends 2019
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