Website Design Trends To Watch Out For In 2015

The world of website designing is fluid and the trends come and go. However, in the course of time, due to a particular trend being classy, some of these trends turn into compulsive norms while the others fade away. How these trends have an impact on website designing and how do you need to cope up to be informed about these trends is the main point behind this blog post. Read on to know more how the trends in website designing in 2015 are going to affect your website and in turn your online business.

Responsive design is a compulsion
Responsive design of websites is one trend that has turned into a norm nowadays. You cannot do without a responsive design of your website. Especially when increasingly the traffic to your website is coming from tablets and mobiles, your websites needs to be ready for them, not just for the desktop display.

Ghost Buttons
Ghost buttons have transformed into a prominent design feature for websites in the year 2015. Their minimal design, their style and the way they perform with the subtle hover animation makes them a must have for your website. Coupled with large background images and videos, they have become a hot website design trend.

More emphasis on typography
Couple of years back, the web designs that allowed for beautiful fonts and typefaces to be used on websites were quite expensive. This meant that websites leaning heavily on typographic design required larger budgets and this left small business owners out of the fray. This is however changing now as using typography as a prominent design element in the website design is gaining popularly with falling costs. Hence, even small business owners can use such type of design elements.

Prominent and beautiful background images and videos
Another trend that is looking strong in the year 2015 in the realm of website design is making prominent and beautiful background images and videos. It is one of the simplest ways for making your website stand out and to display great content prominently. This powerful and elegant design philosophy surely makes your web design look classy.

Scrolling Over Clicking
As the mobile web continues to evolve and web design continues to lean in the direction of a more effective and enjoyable mobile experience, scrolling will continue to dominate over clicking. Scrolling is more intuitive and is easier to use. It also cuts load time and paves the way for more dynamic interaction between the user and your website.

A more effective card design
Card type of design works great, especially on responsive websites. Cards are a great way to keep your design modular, rearrange columns neatly and to put a great amount of useful info on the design that you have created in the form of content. It also prompts the user to drill down and see more. This trend of effective card design is expected to continue to dominate during this year.

Material design will come into prominence
Flat design or the rise of material design will continue to dominate 2015. Material design is what Google unveiled as their new direction for mobile design. As per the Google brief, “Material is the metaphor. A material metaphor is the unifying theory of rationalized space and a system of motion. Our material is grounded in tactile reality, inspired by our study of paper and ink, yet open to imagination and magic.”

Micro-interactions
Micro-interactions are contained experiences or moments within a product or perhaps a module on a website and come naturally after material design. They revolve around a single use case. Micro-interaction promotes as increase in user engagement. This is a newly evolving trend in website design and will continue to mature and even change accordingly in the coming years.

Interactive Storytelling
All the website design elements that we explored above aid in the process of interactive story telling. However, it is not necessary that every page in your website has to compulsorily tell a story or some fiction. However, your brand is made up of a series of concepts or values and everything incorporated in your website design from the choice of fonts, colors, web copy and micro-interactive page elements are narrative tools through which you can tell your story effectively to your audience or website visitors.

Personalized UX
The use of cookies to display more relevant content to repeat visitors is an old practice. However, the technique of using cookies to display certain content to repeat visitors can be used for spammy practices such as pop ups. Some call it shameless upselling and some call it more refined user engagement. A decent example can be of a large editorial site to create a recently read sidebar widget for quick access to articles that you may have enjoyed or commented on. This is the idea of personalized UX.

It is better that you Hire a professional and experienced company for a custom website development. However, you need to remember that trends may come and go, but the importance of providing a good UX/UI and designing your website keeping in mind the best interests of your users can never hurt you. Keeping in mind the above design trends will help you design a modern, contemporary successful website.