In this blog post, I’ll quickly take you through five eCommerce website design tips to help you sell more.
- Improve SEO and conversions with eCommerce website design
- Reach mobile consumers through responsive design
- Manage inventory effectively with customized e-commerce website development
- Push sales across devices with professional e-commerce design and development
- Build a clean and beautiful website with a fantastic e-commerce design
1. Improve SEO and conversions with eCommerce website design
In my experience, you can optimize conversions by weaving SEO features into your website design.
Let me share a few more secrets to improve your e-commerce site’s SEO:
- Study the site architecture of your competitors. Find out how deep their links are in the site architecture.
- Use widgets to provide alternatives for out of stock items.
- Add unique content by including user-generated content such as testimonials on your site.
Incredible Tip:
Make your category pages powerful. Add keyword-rich content for each category page. For example, use keywords in your breadcrumbs for search bots to crawl your page.
Implement data-driven SEO strategies recommended by experts.
2. Reach mobile consumers through responsive design
Don’t underestimate the power of mobile. As per Statista, 52.2 percent of site traffic globally came from mobile phones in 2018.
When it comes to the approach, here’s the difference between responsive web design and mobile-first web design:
To succeed on mobile, all you need is follow these tips to make your site mobile-responsive:
- Use large fonts for better readability on mobile devices.
- With CSS technology, use a responsive design that auto adjusts the display to match the devices of your site users.
- Create big touch buttons to make them fat-finger-proof.
Incredible Tip:
Improve the loading speed of your mobile site. Why?
According to Google, 53 percent of visitors abandon a mobile site if it takes more than 3 seconds to load.
Our experts can build optimized sites with responsive design to engage your site users.
3. Manage inventory effectively with customized e-commerce website development
As you know, there are many challenges while handling inventory in an e-commerce business.
If you’re struggling, use these e-commerce website customization tips to increase sales:
- Make it simple to buy multiple products with intuitive design.
- Offer up-to-date product information by integrating your inventory data with various sales channels.
- Minimize the number of steps to complete checkout by offering express checkout option to your shoppers.
Incredible Tip:
You may run multiple storefronts to reach maximum customers across sales channels.
Listen to this carefully:
Customize your storefront designs to give a better user experience to your shoppers in each store.
Need help with inventory management and multi-channel integration to increase sales?
4. Push sales across devices with professional e-commerce design and development
Consider this fact:
Customer experience is as critical as sales figures these days.
Here’s something we can both agree on:
Personalization features in e-commerce design and development can help to improve sales.
What should you do?
Create an experience-driven e-commerce design to increase conversions.
Other than personalization, here are a few e-commerce trends to boost your sales:
- Add promotional videos on your page to present product features in an engaging manner.
- Enhance product descriptions to reach shoppers who use voice search for shopping queries.
- Use expanded menus to simplify navigation of product categories.
Incredible Tip:
If you still have Flash content on your site, get rid of it. In my experience, Flash content is outdated. It slows your site speed and makes your site vulnerable to hacker attacks.
Find out how you can personalize the user experience on your e-commerce site.
5. Build a clean and beautiful website with a fantastic e-commerce design
One of the amazing examples of good eCommerce website design is of our client Three Islands Lifestyle:
The company wanted a unique intuitive design and navigation in line with their branding. We delivered a site with competitive Bigcommerce customization via our website design services. Also, we maintained consistent UX across marketing channels through our digital marketing services.
The result? The e-commerce design was not only beautiful but also functional with meaningful capabilities. Sales doubled, and the company received mentions for the site’s stunning design.
Incredible Tip:
Design the perfect e-commerce site by keeping your site clutter-free. Use optimized high-resolution images. Also, give product sorting filters to simplify the shopping experience.
Are you looking for e-commerce designers to create a clean, concise, and sales-driven site?
Conclusion
To sum it up, in this post, I have given many ideas to improve your sales and conversions with e-commerce design and development.
Here’s a quick recap of the five ideas you can use to create a profitable e-commerce site:
- Improve SEO and conversions with eCommerce website design
- Reach mobile consumers through responsive design
- Manage inventory effectively with customized e-commerce website development
- Push sales across devices with professional e-commerce design and development
- Build a clean and beautiful website with a fantastic e-commerce design
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