In 2015, Google proclaimed that first-time mobile traffic had surpassed desktop traffic. Afterward, Mobile traffic only continued to increase. Mobile is a fundamental element of every digital marketing strategy. For your digital marketing strategy to succeed, developing a mobile marketing strategy is vital. Therefore, identify an essential part of marketing efforts by adopting a digital strategy for mobile. Moreover, the mobile market has reached maturity, and user seems excited for mobile marketing. To fully understand and incorporate strategies into your marketing plan, let’s have a look at mobile marketing strategies.
1. App-based Marketing
While on mobile, User spent 80% of time engaging with the applications. An application can be a good investment to increase interface and improve your customers’ experience. An app provides a better platform to do digital marketing and social media marketing. If you don’t have an app, you don’t need to worry. Services such as Google Admob help companies to develop a digital marketing strategy and social media marketing strategy. It also allows companies to create mobile ads that appear in different mobile applications. Social media giant, Facebook allows people to create ads that are integrated into Facebook’s mobile app.
2. Mobile Search Ads
You can reap the extra benefit of Google’s agile mobile ad extensions by creating mobile search ads with Google.
It offers various types of campaigns for mobile marketing in Google play store and search engine. Form a mobile marketing strategy according to the required campaign, so that customers can adore mobile app facility. Campaigns like,
As the name suggests, this campaign lets an advertiser to advertise in the whole network of Google, such as Search engine, YouTube, Google display, or play store.
Mobile app engagement campaign
This campaign includes activities to increase user interaction with a mobile app. It inspires users to involve in activities such as sharing, selling, or purchasing.
Mobile app installs campaign
This campaign is based on application icons and reviews. By clicking on this type of ads, it navigates a user to the app store for app installation. Therefore, the end outcome will be a growing number of app installation.
Other Social media platforms such as Facebook, Twitter, or LinkedIn, let you advertise in their mobile application. Mobile search ads make it easy for companies to develop an effective digital marketing strategy.
3. Push Notifications
You must have seen a message flashed on your mobile screen automatically. This flashed message is called Push Notifications. It is an essential part of a mobile marketing strategy. This ad notifications automatically pop up on mobile display without any request made by the user. It delivers information or ad to users in almost no time. It is like SMS but only available to those users who installed the app. Apple was the first company to launch push notifications, and now it becomes a prevalent mobile marketing strategy.
4. SMS Facilities
In mobile marketing, text messages were the first technique to be used. Still, they continue to be effective in providing information or promotions. Marketing and promotional activities through text messages are rising day by day. Moreover, it is a very famous and productive way of advertising, selling, or purchasing. There are many text messaging services out there in the market that you can integrate with your eCommerce store. Send direct information about offers and sales to the buyer’s mobile. With SMS marketing, you can also send shipping notifications, order status updates, or feedbacks.
The modern digital marketing strategies also opened various new and stirring gates to encouraging user interaction. Based on the user’s physical context, companies can offer promotions and discounts. Companies provide buyers the chance to share information based on certain space or locations. Geolocation is one of the finest opportunities of mobile marketing. Additionally, Mobile internet access provides infinite opportunities and accessibility. Therefore, people tend to be more attracted in what is nearby and appreciate it.
Add all these mobile marketing strategies in your marketing plan to boost your conversion and revenue.
- App-based Marketing
- Mobile Search Ads
- Push Notifications
- SMS Facilities