May be you are reading this on a mobile screen, which actually proves my point that this is THE time to upgrade your website to a more responsive one.
According to Morgan Stanley report, mobile internet Usage is expected to match desktop Usage by 2014. Even with this kind of evidence, many business websites are still not mobile friendly. This is one major feature that can drastically bring down the user experience as well as revenue from them.
What is The Difference Between Mobile and Responsive Design?
There are two ways for mobile websites. Responsive website design and Mobile templates.
Responsive design is one design for your website which will fit to any screen size and adapts itself for the maximum usability by the mobile user.
On the other hand a mobile website is completely different thing in which you have to have a 2nd mobile only website or subdomain. These subdomains can be built specific to every website but they might not be able to give a seamless experience on every screen size.
Here are few obvious reasons why your website should be responsive
Heavy Use of Mobile Devices
Mobile share of web traffic is increased by 39% since the last year. Almost 30% of the Google searches are being performed on Mobile devices.
70% of the people have a better experience of the Brands when they get a responsive website from the Brands.
Increased Traffic From Blogging and Social Media
If you have a blog and social media strategy in place then you would probably experience increased traffic from the mobile users. A recent study shows that 68% of the social media consumption happens on a mobile device (smartphone or Tablet).
Better SEO Results From Responsive Website
Having one single url for your website helps Search Engines to comfortably crawl your website as well as reduces the chances of On page SEO errors. Maintaining a separate website for mobiles and other devices would have the more chance of errors.
Responsive Means Speed
A responsive website performs better than a regular website which is not optimized for different devices. In web experience, the site speed is the key as if your website takes too long to load the user might close the tab and would go to another website.
Website Experience is Everything
According to Google insights on Mobile, if a user can’t find the relevant content or face problems related to usability of your website, there is a 76% chances that they will leave and go to competitors. This also states that if they have a positive experience they are 67% more likely to buy a product or service from the website.
Adaptiveness to Future Devices
One of the best advantages of responsive design is that it adapts to any screen size someone is viewing your website. It would work with the future devices will be coming in the next few years like Glass, TV, Gadgets. In the future these devices will be used heavily for web browsing and your website will be ready for the first users using these devices having an advantage above others.
It is an absolute requirement that your website experience must be seamless and non-confusing towards the mobile users. One third of the world is using mobile device to access Internet and adopting the responsive technology for your website you would have an added advantage over your competitors and did I mention revenue? No… but you are smart enough to know that more traffic= more revenue.