The level of competition in the world of ecommerce is immense. Consumers can compare prices on different ecommerce platforms for the same product in the click of a mouse and this means that you cannot be too much off the mark as far as prices are concerned and the margin for error is minute. With the advent of smart content management systems, product descriptions can be done in an attractive way, PPC ads have revolutionized the online marketing and ecommerce sales and the propagation of the smart phones via the mobile revolution has made the internet accessible to a variety of users that can now access the ecommerce websites.
- The potential of ecommerce:
As per the latest estimates, global ecommerce sales surpassed $1trillion way back in 2012. This means that ecommerce is growing at a staggering pace, even though ecommerce accounts for just a small portion of the global retail market. In the rapidly changing technological scenario, innovations in products can change the behavior of the consumers and consumer experience are virtually stage managed to suit to the various preference of a huge number of customers. The era of social media dominance has brought in a twist to this equation where consumer rules the roost.
- UX reigns supreme:
However, coming back to the competition, in order to establish yourself in the ecommerce market, you need to ensure that the user experience (UX) of your customers is enhanced and they have a seamless experience while using and navigating your website. In the subsequent write up, there is some golden advice regarding what you should do to make your ecommerce webstore stand out and get a cutting edge over your competition. These advices, if implemented properly and systematically, will maximize the ROI for your site. On the other hand, if you ignore such pertinent advice, you may be in the process of losing out valuable customers and having a reduced or not so good UX on your website. What this golden advice really is, read on to know more.
Mobile Ecommerce is the future
- Mobile First:
As mobile commerce beings to explode, tremendous opportunities have opened up in the realm of mobile commerce. In the present times, one in every ten ecommerce dollars is purchased from a mobile device, and this number is bound to rise. The current volumes of mobile commerce is going to reach $25 billion and it is obvious that businesses are taking note of this upcoming field of business and equipping their ecommerce website for the mobile platforms. Using a responsive design is the big step in bringing forth a mobile responsive website design through which customers are able to view webpages comfortably through a mobile device.
Due to the speed that mobile device offer, mobile ecommerce can give a fillip to the quick decision shopping which can be a boon to the ecommerce retailors but can be a bane to the consumers if the buttons are too small to tap or are broken, and thus underlining the need for a responsive design of your website. Hence, you should strategically plan and implement your sales and discount programs where you should give incentives to people coming to shop on your ecommerce webstore through mobile phones with a later follow up on their desktop. This will really go in a major way to attract more sales on your ecommerce webstore. Due to the spreading of smartphones like wildfire and they being virtually everywhere, it makes sense to having separate themes and designs for tablet and smart phone users that can provide a more seamless experience and personalized experience that results in higher conversions.
- Create an app:
If your budgets are not tight, and if you are willing to spend the extra bucks on marketing and functionality, developing an app of your ecommerce store is not a bad idea at all. Investing in app development will give your customers a more wholesome and a unique experience and enhance your branding and credibility of App Store placement and coverage, expanding the vistas of your business. In addition to all this, strategically planned mobile advertising can give an added fillip to your ecommerce platform sales. The popular method nowadays is to develop mobile content which is essentially a form of an advertisement that people will compelled to share. It could also be in the form of a video or a game with your branding all over it so that it gives your mobile platform enhanced visibility.
Eliminate the limitations to your checkout process
- A seamless checkout process:
One obvious thing that is going to boost the sales on your ecommerce website is by providing a simplified checkout process. No signing up complex forms, no complex processes before they can punch in their credit card info and no other barriers that keeps them away from signing out successfully from your ecommerce website. You have to make it as easy and simple for your customers to hand out their credit card info and make a purchase from your ecommerce website. The more the hurdles you put in between this important process, the more the rates of cart abandonment will go up in your ecommerce website.
- Ideal checkout process:
The ideal checkout process should be only a single page long that makes possible for your customers to check their order one last time and then subsequently enter their billing and shipping information. This should give way to a single conformation page before they submit their order. Anything more than that is only creating obstacles in your check out process. Hence, in order to gain more and more sales, keep your check out page and process as simple and fast as possible. This will make your website users aware of the fact that using the functionalities of your ecommerce website is easier and is not a headache and the credit card information that they punch in is secure without the possibility of any fraud.
Pay attention to navigation of your ecommerce webstore
An ideal site navigation should be fully integrated with your website experience and should be intuitive to your website visitors, not something imposed artificially on your website. Great navigation has to be developed with great care and keeping the views, opinions and behavior in mind. Your ecommerce website navigation experience should be consistent, both in the terms of its user experience (UX) and user interface (UI).
There has to be a clean consistency in the entire navigation of your entire ecommerce webstore and navigation of one page should not dramatically differ from other page on your webstore. This even applies to the latest navigation trends on the internet and your website navigation should be consistent with those trends. One need not to reinvent the wheel as far as navigation is concerned and keeping it consistent throughout the website increase the chances of visitors having a seamless experience on your website and thus keeping the cash registers ringing.
- Know your customers:
Knowing the minute preferences of your ecommerce webstore visitors will help you in further enhancing the navigation of your webstore. Here, one size fits all approach will not work and you will have to really slog hard to get the information regarding what sort of products your customers want, which of the products are popular amongst your customers and which products are seasonal and which are evergreen. Based on such inputs, you have to design the navigation of your most important product page.
Tracking these carefully and ensuring you have embedded analytics in your web page can give you in-depth information regarding how exactly your navigation tool is being used by your customers, which aren’t working, and which attributes are used most. Eventually, the most direct approach to glean info out of your customers will be to just inquire. Well-designed comments efforts which respectfully request involvement in a survey that is quick (or to get a reply to only one question) let your visitors let you know directly what must transform, and what you are doing nicely.