Independence Day is celebrated with zeal and enthusiasm throughout the country. It is time to reflect on the sacrifices that freedom fighters gave to build our country. It is also a time to relax and spend time with near and dear ones. But Independence Day is also a great opportunity for the business owners to give a boost to their marketing activities. The Fourth of July and the days leading to it can be a great time to connect with your customers and add new ones to your kitty, if your plan for marketing is effective. Read on to know more how you can achieve this as a business owner.
Host an Event
Fireworks and cookouts are popular on Independence Day. You can sponsor a cookout after a display of fireworks by the local municipality. You can also organize a concert at the local park. If your event is interesting, you can get lots of media coverage. To plan and organize an event, you need to invest lots of time and energy. You need to figure out in advance what marketing gimmicks you are going to employ at your event and how you are going to promote your business.
Enter a Parade
Many towns and cities organize parades on the Fourth of July. You can enter such a parade and make your stand out by your creativity. You can give out promotional goodies with your company name and info to get the maximum leverage for your marketing efforts.
Give away something
If participation in a parade is not possible for you, then you can plan giving away free lemonade, ice cream cones, bags of popcorn, etc. in the parade. It will definitely get your name out there and be appreciated by the crowd. Try to be somewhat different from the host of other businesses that are also giving away freebies at this time and make sure that the goodies you give away are unique.
Donate a Prize
You can also consider donating a prize at any event on the Fourth of July. You will get free publicity in doing so. You may even be mentioned in the newsletter or coverage for the event. Try to fit in your prize with the theme of the competition and you will remembered for long by the majority of people in attendance.
Create Something Original for the Season
You can create an original product especially for sale on and for the Independence Day celebration and this could be major hit with the crowd. Even if you own an online store, you can do the same and get a special product introduced for sale during the Independence Day. This will both boost your earnings and even your brand.
Create an Online Sale
This is specifically for online store owners. You can create an online sale for your products especially for the Fourth of July. You can plan the event in creative ways, for example, you can advertise that the sale would be on for exactly 1776 minutes. Otherwise you can caption your sale by saying that ‘declare your independence from higher prices’. This will surely strike a chord with your website visitors.
Theme out your Location or Website
If you own a brick and mortar store, get into the spirit of Independence Day celebrations in advance a week or so. You can do this by decorating your store with the theme of the Fourth of July and this can be fun for you and your staff. Your customers will surely appreciate the extra work. You can do the same with your website and decorate it with the theme of Independence Day.
Utilize your Social Media Networks
Whatever marketing gimmick you choose, make sure that you promote it heavily on the social media. You should properly utilize the appropriate social networks and promote your marketing campaign for the Fourth of July aggressively. This will help you gain more traction and also promote your brand image.
Set your personal politics aside
We all are a little bit rigid about our views and we think that our way is the only way. On this Independence Day, leave your personal politics aside and celebrate the diversity that is America. Celebrate and accommodate the opinion of others and be one in the celebrations.