In the cut throat competitive environment of ecommerce, there is no way your ecommerce website be a laggard in terms of user experience (UX) and feature wise, otherwise your competitor is just a click away. Hence, you as the owner of an ecommerce webstore have to ensure that your website is user friendly and has excellent navigational features. This helps in gaining more customers and retaining the existing ones. You have to remember that even though if you offer the lowest prices on your website or even if you have the best and in trend products listed on your website, if your customers are not able to find products on your website, then all those features are of no use. Making your ecommerce website customer friendly means you have to make it easy for your customers to buy products from your website and also they should do that without any hassles. Listed below are five tips in making your ecommerce website more customer friendly and ensuring that you keep your cash registers ringing.
- Awesome call to action buttons
Awesome call to action buttons play a major role in directing your customers in buying a product from your ecommerce website. They serve as guideposts in directing your customers and helping them to buy a particular product. Hence, the call to action buttons on your ecommerce website need to be easily visible and be very clear in the case of navigation, where these call to action buttons are going to take your customers. Hence, the different elements in making an awesome call to action button are size, color and design. A well designed call to action button takes the customer exactly where they want to go and where you want to go, that is in completing the final stage of your sales funnel and converting your customers. You have to ensure that the buy button, check out button and shopping cart button are easily visible with enhanced color and design.
- Providing detailed product information
The major advantage that brick and mortar store have over their online counterparts is that in the former, the customers are able to physically feel the product in their hands, looking at it in reality from various angles and getting to know the various features that the product has to offer. However, in the world of online retail, such type of luxury is not available, and is perhaps the only drawback of online shopping. Hence, it becomes very important that you provide detailed product info about the products you are selling online so that customers have all the information about the particular product like its weight, size, features it offers, price, variants, color, and highly clear photographs through various angles. Using descriptive terms in place of just using technical terms helps a lot in providing great product information to your customers.
- Making your contact info accessible to the website visitors
Online shopping has a large element of trust involved in it from the point of view of your customers. After all, your customers are entrusting you with their credit card information and are essentially buying a product from your website without actually interaction physically, and hence it is very important that you display your contact information prominently in your ecommerce website. This becomes important since it makes known to your customers that they have a real address and a phone number and can contact a real person in case any problem arises during their online shopping experience. It has been noted that if your contact information is not prominently displayed in your ecommerce website or is more or less hidden from the obvious view of your customers, your customers are less likely to buy from you and are not able to trust you completely to make an online purchase. In addition, the more expensive the product is, the more likely it is for your customers to ask for your contact information.
Hence, you should put your contact information in an easy to find place on every page of your ecommerce website. The most likely places for this are the header, the top of your sidebar or in the footer of your website. Also, try to provide multiple types of contact information such as a contact form, email address, phone number and mailing address and these add to the level of customer trust.
- A simplified checkout process
One obvious thing that is going to boost the sales on your ecommerce website is by providing a simplified checkout process. No signing up complex forms, no complex processes before they can punch in their credit card info and no other barriers that keeps them away from signing out successfully from your ecommerce website. You have to make it as easy and simple for your customers to hand out their credit card info and make a purchase from your ecommerce website. The more the hurdles you put in between this important process, the more the rates of cart abandonment will go up in your ecommerce website.
The ideal checkout process should only be a single page long that enables your customers to check their order and enter their billing and shipping information, and a conformation page before they submit their order. Anything more than that is only creating obstacles in your check out process. Hence, in order to gain more and more sales, keep your check out page and process as simple and fast as possible.
- Providing a good site search functionality
Nowadays, time is at a premium for everyone and your customers simply don’t have the time to go from one product page to another, read all the product descriptions and ultimately find what they are looking for in your store. This problem can be overcome if your ecommerce website has a good site search functionality where the customers can easily search for the products they are looking for. If a customer has an exact product in mind, they will opt to use a search engine rather than sifting through categories and filters. Hence, you need to make sure that you have a good search functionality in your website and it preferably has filters for letting customers to refine their results.
If a customer knows exactly what they’re looking for, many will opt to use a search engine instead of sifting through categories and filters. You need to make sure that the search feature on your site works well, and preferably has filters for letting customers refine their results. These filters can be based on the price from highest to the lowest, newest item, etc. and must also have the capability of eliminating items that don’t fit within a certain category.
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