Have you ever stood up in a slow and sluggish line to buy something? In that case, you have surely seen people behaving impatiently. This phenomenon applies to websites as well. If you have a slow page speed, the visitor will leave in a moment. They will find another site which has faster page response.
As per the research done by Google in 2018, Statistics says that 53% of visitors leave a site that takes more than 3 seconds to load. As a custom web development company, Redefine takes site page speed performance seriously. Therefore, we have summarized the factors that can disturb your conversions.
1. Google SERP
Page load speed is one of the essential factors when it comes to search engine rankings. Google has been using the speed of your website in their ranking algorithms since 2010. Moreover, slow loading websites affects your overall bounce rate. The lesser pages the visitors visit, the quicker they leave, hence a higher bounce rate. Google easily tracks performances such as high bounce rates, short visits or low page speed. Eventually, it will not send search bots to an inefficient website. Thus, the page should not be ranked where it was before.
Check your website’s page speed by google insight tool and do the changes accordingly.
2. Low Page Speed Effect on Revenue
According to the report, a 1-second delay in page response can cause a 7% loss in conversions. For instance, if you are making $30K per Month, you would be losing around $25K of revenue in a year. Slow loading websites can cut off a significant share of your possible audience and may shrink your conversions. If sites have a delayed response, HubSpot indicates that 80% of customers are less likely to buy again from the same website. That is a considerable loss as in e-commerce, returning visitors are the backbone as they represent up to 48% of all transaction.
As the world becomes progressively mobile, and as visitors expect websites to be fast, having a slow page speed can drastically impact your revenue.
3. User Experience
Humans tend to tell hundreds if they like something or else they will tell thousands if they didn’t. If you have slow loading websites, visitors will leave the site if the required information is not presented within a few seconds. Therefore, User experience becomes a vital part of impacting conversion rates. An e-commerce website is all about user convenience and reaching potential buyers with the right information at the right time. Improved user experience Information with responsive and fast loading web pages are essential elements for high conversions.
4. How Redefine Can Help You to Fix These Problems
You simply cannot fix a slow website problem by installing a plugin or eliminating extra information. Site page speed depends on numerous aspects, and it all starts from the primary level.
We will inspect every aspect of the performance issue.
- From eliminating inefficient code to the sudden spike in web traffic, we will take care of every small detail.
- We will remove large files and excessive plugins to give a better user experience.
- We will examine the server stack to tweak values as needed.
Slow loading pages are unquestionably awful, and we are on a mission that the websites developed by us load as fast as possible.
- Google SERP
- Low Revenue
- User Experience
- How Redefine Can Help You to Fix These Problems