The beauty of Twitter is that you are restricted to express yourself in 140 characters. This makes you able to communicate meaningfully and usefully to your business community. Whenever you post on your business blog, you tweet about the same from your twitter account for marketing purposes. They create links to their online activity and share with other people. Twitter is also used for internet marketing.
But does it all make business sense? It definitely does if done well and methodically. The social media platforms thrive on sharing. If you know how to add value to your tweets, you can very well use Twitter for your business and build the brand of your business online.
Brevity is the soul of a tweet. Depending upon what type of content you are generating using your tweets, your business can gain significant benefits from the tweets. In fact, many businesses are using Twitter to their advantage.
Twitter is often used by businesses both as a marketing and as a communications tool. The following are some other uses of Twitter for your business advantage:
• Follow industry leaders who often post links to some important resources or conversations.
• Post questions that can be answered quickly, and answer questions that others ask.
• Create links to your website or blog.
• Stay abreast about the latest buzz in your industry.
• Socialize on Twitter with your counterparts in other companies.
To find the right people to follow you can use the twitter inbuilt tool or follow any blogpost you like, almost everyone have a twitter handle on their blog or website. (You can follow us @redefine on twitter.) You should also take pains to ensure that you follow the Twitter etiquette and are not offensive or too aggressive or rude, just as on any other social media platform. Treat others with same respect that you expect from them. Also, you should participate whole heartedly in the community even while using Twitter for business. The results will eventually speak for themselves. You can also use professionals to use your whole Social Media Marketing requirements, However you have to check your account regularly to make sure that they are what they claim to be.
Don’t simply promote a product or service outright. Voice your opinion and support like-minded persons. For example, if you are a real estate agent, you could tweet info about the homes currently available. If you represent a large company, you can tweet about the daily important happenings in your company and it could be even related to non-formal fun topics. All this should be done in such a manner that it creates a sense of familiarity towards your company’s culture amongst your followers. These practices will allow you to make the best use of Twitter for business marketing. Happy tweeting!