Sales Grew for Many Businesses as Soon as they Began Using these Proven 12 E-commerce Tactics Given Here

By the end of this post, you will be able to use effective e-commerce tactics to engage users and push e-commerce sales.

1. Boost user interaction with a content marketing strategy
2. Push SEO for e-commerce to increase traffic
3. Use Social Media to cross-promote products and engage users
4. Run PPC Campaigns to get more conversions
5. Ensure relevant conversations with audience segmentation
6. Personalize your sales initiatives with Email Marketing
7. Reduce abandoned carts and grow sales
8. Retargeting strategies for a sales push
9. Optimize for mobile to increase sales conversions
10. Connect with every user through omnichannel experiences
11. Implement AMP On Key Pages to prevent sales loss
12. Expand your sales reach with Google Shopping

1. Boost user interaction with a content marketing strategy

Source: https://blogs.oracle.com/cx/four-keys-to-a-successful-ecommerce-content-marketing-strategy-v2

Before we dive into Content Marketing tactics, let’s learn what content marketing is.

Content marketing is your inbound strategy which can bring in interested traffic.

How? Content marketing is among those e-commerce tactics that:

• offers value to customers and contributes to brand building
• builds a reciprocal relationship with your consumers
• informs consumers about your product as well as brand
• attracts inbound and interested traffic for free
• could be precisely targeted
• encourages sharing ideas
• boosts your SEO efforts

To excel in content marketing, focus on the key factors given in the picture below:

How to use this e-commerce tactic?

Content Marketing could be anything from your product description to tweets. It can be the picture or video you shared on Instagram or Facebook.

Use valuable content to transform a stagnant online business website into a profitable business site.

2. Push SEO for e-commerce to increase traffic

Source: https://www.relentlesstechnology.com/wp-content/uploads/2013/03/Paid-vs-Organic-Insight.004.png

There’s no denying it. Your search engine ranking determines the organic search engine visits you get online.

Truth to be told, even a ranking position of 2 instead of 1 for a particular keyword phrase can impact your online sales.

Let’s look at the three major areas of SEO for e-commerce:

• Keyword Research
  So, here’s what you do: Find keywords. The ones that can pull massive traffic if ranked higher on search results pages.
• On-Page SEO
  Here’s how it works: You place your chosen keywords in your articles and essential web pages.
• Off-page SEO
  Place your site links on reputed sites to push your SEO efforts. Link building also brings quality traffic to your site.

How to use this e-commerce tactic?

You’ve got an effective e-commerce development solution. Great! Now focus on Keyword Research, On-page SEO and Off-page SEO. You can improve your organic results through Search Engine Optimization.

3. Use Social Media to cross-promote products and engage users

Statista says the number of people using social media has risen from 2017. It was 2.46 billion in the year 2017, and it’s reached 2.77 billion in 2019. The number of social media site users will rise even more in the coming years.

As you can see, there’s a tremendous amount of money that you can make by selling products through social media.

Another research says online shoppers head to social media for inspiration. This action influences their purchase decision.

So, What Is Social Media Marketing?

It’s a strategy where you use social media sites to engage your consumers with your brand. Different networking sites provide different social actions. They allow sharing ideas and thoughts.

How to use this e-commerce tactic?

You have to be visible as much as possible on social media. Oh, and did I mention, you need to engage with consumers on a social media site where they spend their most time.

Remember that, it is more important to be in a place that matters. Cross-promote your products and services. Leverage your social media presence by promoting your brand with coupons, contests and more.

4 Run PPC Campaigns to get more conversions

Source: https://www.redefinecommerce.com/resources/assets/library/images/cctv-img-02.png

In PPC Advertising, you place ads and spend only when someone clicks the ad. Easy, right? Not really.

Can I be painfully honest with you here? If you do not know your audience and merely run campaigns, it won’t work.

Without an audience segmentation, you will not get quality traffic. If you don’t get maximum clickthrough rates, you lose money on ad spends.

For our client CCTVSecurityPros, we used custom site-wide promotion tools to increase site traffic and improve sales conversions. This action pushed the PPC ad performance and decreased the cost of Google Shopping ads.

Our custom ads informed the users about the nature of the advertisement and the promotion. The result? Pre-qualifying customers clicked on the ads, and our client got high-quality traffic.

How to use this e-commerce tactic?

PPC advertising can be one of your valuable e-commerce tactics. You need to put in place an excellent strategy while continually monitoring your ad campaigns.

5. Ensure relevant conversations with audience segmentation

Source: https://www.smartinsights.com/wp-content/uploads/2016/01/Segmentation-Targeting-Positioning-STP-model.png

Here’s an important thing:

Segmentation allows you to target your campaigns to the right audience precisely.

How to do it?

For audience segmentation, you can group customers based on:

• Demographic factors such as gender, age, brand preference, location, etc.
• Previous purchase behavior such as what did they purchase, products abandoned in the cart, etc.
• Profile-based actions such as wishlists, likes, etc.

How to use this e-commerce tactic?

Enhance your sales by sending communications to segmented customers. How?

• Send purchase ideas to those you order a lot.
• Motivate cart abandoners to complete their purchase.
• Send premium offers to the ones who make high-value purchases frequently.
• Lure customers who haven’t purchased for a long time with promotions.

Use AI-powered e-commerce solutions for intelligent segmentation and send automated communications.

6. Personalize your sales initiatives with Email Marketing

Source: https://www.salesforce.com/products/marketing-cloud/best-practices/email-marketing-examples/

Let me tell you how to manage your email marketing strategy effectively with some more tips.

• Build email lists and grow your email list with quality leads
• Push organic search to expand your email list
• Send relevant email regularly to your customers
• Use a suitable email marketing tool to automate email marketing funnels
• Send consistent emails with personalized product emails to engage users

Why is email marketing effective?

To explain, here’s an insight from Salesforce:

How to use this e-commerce tactic?

Grab the opportunity to add more details about what you want to say to your customers through personalized e-mails.

7. Reduce abandoned carts and grow sales

Source: https://baymard.com/lists/cart-abandonment-rate

Harsh truth: You are losing money every time a visitor abandons their cart.

Reduce the frequency of abandoned carts with an email recovery campaign. Timely emails can convince users to return and complete their original purchase.

Use powerful subject lines and email messages. With additional product suggestions, try to get consumers to return to their carts.

1. Map the user journey. Find out at which point in your conversion funnel you are losing traffic. The insights will help you find the problems that you need to solve.
2. As per a survey, 55% of shoppers abandoned their cart because they saw the extra costs to be extremely high. To prevent this, show clear cost break-up on the product page.

How to use this e-commerce tactic?

A practical solution can be to use exit-intent pop-ups to push shopper to continue their purchase when they try to exit the checkout page.

8. Retargeting strategies for a sales push

Source: https://www.criteo.com/wp-content/uploads/2018/07/static-dynamic-retargeting_v2.png

What’s Retargeting?

You are aware that some of your users are interested in buying products. But haven’t completed the purchase. Use Google’s dynamic remarketing to show ads tailored to your site visitors.

In my experience, retargeting can be very useful. It helps to re-engage users and motivates them to complete a purchase.

Static vs. Dynamic Retargeting: Which is Right for Your Business

One of the favorite ways of retargeting is through CRM ads. A Static Ad, as the name suggests is an ad on the web page that does not change. The more effective one is dynamic advertising.

Now here comes the good part: With Dynamic Advertising, you can show personalized ads to a user. You can make these ads as per the content or products that they’ve seen earlier.

How to use this e-commerce tactic?

Use static ads wherever relevant. Show personalized ads for better results. To do that, set the criteria for Dynamic retargeting ads as per your buyer persona.

9. Optimize for mobile to increase sales conversions

Source: https://www.statista.com/chart/13139/estimated-worldwide-mobile-e-commerce-sales/

Here’s something for you. Research says more than half of online shopping by 2021 will take place using mobile devices. While responsive design is vital, you need to focus more on site optimization for mobile.

How to use this e-commerce tactic?

Keep mobile users in mind while designing your site. Think about their user journey while developing each element of the site. Look into basic navigation, catalog browsing, checkout, and payment.

As a good rule of thumb, develop a more significant add to cart button for all your mobile pages. This minor enhancement that’s part of your e-commerce development solution can enable users to add items to the cart effortlessly. Also, use mobile-friendly picture formats.

10. Connect with every user through omnichannel experiences

Source: https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/

Simple yet effective, the omnichannel experience is a customer-focused concept. It involves giving a seamless brand experience to users at any time across devices.

To be clear, let me explain the difference between multichannel and omnichannel.

Multi-channel approach involves selling your products on multiple channels such as an e-commerce store, social media and online marketplaces such as Amazon, eBay, etc.

Here’s what you need to know:

As per a study, customers use many platforms to engage with brands. What this means is: you need to build a site with a consistent experience across platforms.

The omnichannel strategy includes a multichannel sales strategy with an omnichannel presence across mobile devices, direct mails, physical stores, marketplaces, kiosks, etc.

How to use this e-commerce tactic?

Give consistent brand experiences across sales channels as well as communications. Your physical presence, as well as online store, should give a unique but consistent brand experience to your users.

11. Implement AMP On Key Pages to prevent sales loss

Source: https://blog.milestoneinternet.com/wp-content/uploads/2016/08/amp1.jpg

AMP or Accelerated Mobile Pages is used to improve the loading speed of mobile pages. So let’s briefly cover them.

Implementing AMP amplifies your mobile pages to enhance user experience. Better page loading speed leads to improved conversions.

Here’s something else:

Your bounce rate can go down with AMP. Customers will prefer spending more time on faster mobile pages than other mobile sites without AMP optimization.

How to use this e-commerce tactic?

Give better user experience to your customers on mobile with AMP integration. For your Shopify or BigCommerce store, you can use a third-party plugin to utilize AMP.

12. Expand your sales reach with Google Shopping

Source: http://www.webkites.in/blog/wp-content/uploads/2016/11/Google-Shopping-Ads1.jpg

Another way to sell products online is with Shopping Ad Campaigns.

What if I told you that you could use a Google Shopping E-commerce Plugin for your store. You can integrate it with your Shopify or another e-commerce store. Sound good, right?

To benefit from Google Shopping, you need to create ads using the Merchant Center and the Adwords Platform.

How does it work?

• You create a product feed and optimize it.
• Perform bidding to control your ad spend.
• Monitor the campaign and optimize it based on ad performance insights.

How to use this e-commerce tactic?

Boost your product sales with Google shopping by

• Providing product discounts
• Offering special pricing
• Waiving off extra charges such as shipping cost
• Giving away gifts

Uplift your sales and increase customer engagement with these highly effective e-commerce tactics:

1. Boost user interaction with a content marketing strategy
2. Push SEO for e-commerce to increase traffic
3. Use Social Media to cross-promote products and engage users
4. Run PPC Campaigns to get more conversions
5. Ensure relevant conversations with audience segmentation
6. Personalize your sales initiatives with Email Marketing
7. Reduce abandoned carts and grow sales
8. Retargeting strategies for a sales push
9. Optimize for mobile to increase sales conversions
10. Connect with every user through omnichannel experiences
11. Implement AMP On Key Pages to prevent sales loss
12. Expand your sales reach with Google Shopping