Wait! Don’t ignore this comprehensive list of mind-blowing website optimization and Facebook marketing tips which can surprise you with extraordinary website conversion rates right now!

By the end of this post, you are going to gather a bag of tricks to improve website conversion rates.

1. Understanding e-commerce conversion rates
   1. How to define conversion rates?
   2. What conversions mean for an e-commerce website?
2. Quick ways to enhance your website conversion rate
   1. Do A/B testing for better conversions
   2. Focus on your call to action
   3. Create dedicated landing pages for pay-per-click ads
      1. Five powerful tips to increase your landing page conversion rate
3. Marketing Strategy to push your e-commerce growth
   1. What are the best marketing strategies to use?
      1. Build a great lead magnet
      2. Use live chat
      3. Create a persona-based e-book marketing strategy
4. How to discover a Good Conversion Rate for Facebook Ads?
   1. Three killer tips to boost your Facebook conversion rate

1. Understanding e-commerce conversion rates

Let’s dive right in by trying to understand what conversion rates are for businesses.

1.1 How to define conversion rates?

In simple terms, the conversion rate indicates the percentage of users who perform a desired action. For example, using a promo code or completing a purchase on your website.

1.2 What conversions mean for an e-commerce website?

You need conversion rate metrics to measure the success of your e-commerce store. When I say success through conversions, it can mean any of the following:

1. E-mail signups for your newsletter or loyalty club.
2. A site user adds a product to their wishlist.
3. A registered user initiates a purchase by adding products to their shopping cart.
4. Social sharing of your products.
5. Purchase of a product during a promotional campaign.
6. Other Key Performance Indicators (KPIs) relevant to your business.

Want to learn how to gain 30% growth in revenue year on year? You yearn for success like that. Here’s a story about how our client Animation Shops achieved it.

Animation Shops wanted to create a new website with integrated features. To improve sales, we gave them multi-channel integration, centralized inventory management, advanced warehousing system, and more.

I know what you’re thinking: What about marketing?

Our marketing efforts included conversion optimization and SEO. With the new integrated website, Animation Shop’s sales saw a spike.

The interesting part is conversions, as well as search engine visibility, got a boost along with revenue growth. Conversion Hack: SEO, advertising, and marketing efforts are undoubtedly great for increasing conversions. What you might not know is meaningful website integrations can improve conversions too.

2. Quick ways to enhance your website conversion rate

Next, I’m going to show you some methods to increase the conversion rate of your website:

2.1 Do A/B testing for better conversions

Optimize your online store’s sales funnel with A/B testing or split testing for improved website conversion rates.

Let me show you exactly how this works:
You experiment by creating multiple versions of the same content with a single variable element.

For example, you create two landing pages with the same design but check the conversion rate by using two different headlines.

2.2 Focus on your Call To Action (CTA)

Just think about it: A compelling call to action inspires a user to complete the desired action that you want them to take on your website.

Some tips for an outstanding call to action that can improve conversions are:

• Powerful copy. It helps Netflix to compel users to check out their free trial.
• Call to action should be clear. E-commerce sites such as Amazon gain high conversions by using CTAs with good readability.
• Highlight the key benefits of your product or service to users.

Removing page elements can be just as effective at increasing conversions as adding or tweaking elements on a page.

– Mona Elesseily on Search Engine Land | Remove page elements for higher converting pages

2.3 Create dedicated landing pages for pay-per-click ads

Now, before I get into the nitty-gritty details: What is a PPC landing page?

When you run pay-per-click ads, you need a page which elaborates the content present in the ad. A PPC landing page will have a Call To Action with a campaign goal.

Oh, and did I mention: Linking focused PPC ads to your web pages may not be useful. Why?

Users who clicked on the ad are looking for specific information. Providing that particular offer or information on a dedicated page increases conversion rates.

Source: smartinsights.com

2.3.1 Five powerful tips to increase your landing page conversion rate

1. Five powerful tips to increase your landing page conversion rate
2. Use relevant images.
3. Test the CTA button’s color, size, and shape.
4. Use Live chat to increase conversion rates.
5. Optimize the loading speed of your page.

Conversion Hack:

Boost conversions by 86% with videos on landing pages. Add a video with real people discussing your products to humanize your brand.

3. Marketing Strategy to push your e-commerce growth

OK, confession time: Not all marketing strategies give you success. Choose a marketing strategy that fits your business context and increases conversions.

Let me share with some of the tried and tested marketing strategies.

3.1 What are the best marketing strategies to use?

3.1.1 Build a great lead magnet

Create a lead magnet that will push site visitors to share their name and e-mail or contact number for an incentive.

3.1.2 Use live chat

Provide immediate response to site visitors on product queries. It will expedite their decision-making process. They will perform the desired action in your marketing funnel sooner.

3.1.3 Create a persona-based e-book marketing strategy

Define your customer persona. You will be able to create relevant content and e-books as part of your marketing strategy.

Conversion Hack:

Search Engine Optimization (SEO) can be a valuable marketing strategy. The SEO strategies increase conversion rates with organic growth through better search engine rankings.

4. How to discover a Good Conversion Rate for Facebook Ads

As per industry experts, 9.21% is a good conversion rate for Facebook advertising across various sectors.

The good news? You can increase your conversions significantly with Facebook Advertising strategies.

Here’s something more.

4.1 Three killer tips to boost your Facebook conversion rate

1. Determine your conversion event. Create custom Facebook conversions to track and optimize your ads for improved conversions.
2. Optimize your page design for a better Facebook conversion rate.
3. Enhance your ad placements by testing ad performance. Remove the ad placements that are not getting good conversions.

Conversion Hack:

Test your across audience segments with specific website conversions objective. Doing so gave NYX, a brand of Loreal, 15X increase in conversion rate.

Conclusion

Putting it together, you can optimize your website and run optimized ads to reach your marketing goals.

I could go on and on. But here’s a quick recap of the points I have covered to help you improve your conversion rate:

1. Understanding e-commerce conversion rates
   1. How to define conversion rates?
   2. What conversions mean for an e-commerce website?
2. Quick ways to enhance your website conversion rate
   1. Do A/B testing for better conversions
   2. Focus on your call to action
   3. Create dedicated landing pages for pay-per-click ads
      1. Five powerful tips to increase your landing page conversion rate
3. Marketing Strategy to push your e-commerce growth
   1. What are the best marketing strategies to use?
      1. Build a great lead magnet
      2. Use live chat
      3. Create a persona-based e-book marketing strategy
4. How to discover a Good Conversion Rate for Facebook Ads
   1. Three killer tips to boost your Facebook conversion rate