eCommerce Automation: How to Improve Organizational Efficiency

Are you an eCommerce website owner? Are you facing difficulties to manage eCommerce operations? You are at the right place; we are going to discuss eCommerce Automation here. eCommerce automation will help you and resolved many of operation related problems.

What is eCommerce process Automation?

Ecommerce in it’s simplest form – selling products online where you will receive payment digitally. Today, eCommerce businesses at the next level, where it requires a lot more to consider successful online business. Any process that is related to product and order lifecycle, eliminating all human efforts and set through software that works based on set rules is considered as eCommerce automation.

Product management to process consolidation, eCommerce automation saves time and money for businesses. Automation reduces human errors and streamlines the business processes, that helps you to focus on business growth rather than managing things for the business. Automating eCommerce process improves the efficiency, accuracy, and ensure that process work consistently with the same efficiency and accuracy.

What can you automate? Ecommerce process automation is mainly covered –

1. Inventory Management
2. Order Management
3. Marketing Automation

1. Inventory Management Automation

Its consistency with the inventory operations that starts where you receive an inventory.

• Purchase Order Management
• Inventory distribution

Tool/Software: There are many Inventory management solutions available in the market. However, we recommend a custom build tool that specially designed for your need – Inventory Management Solution

The goal of Inventory management process automation is to maintain the inventory level based on sales orders or set of rules by ordering products through automated purchase order generation. Later on, Inventory distributes between all sales channel based on set rules.

Quick ordering and proper inventory distribution help the business to grow with accuracy.

2. Order Management Automation

It is utmost important to communicate promptly with the customer that gives a comfortable feeling about your company and your processes. Customer is looking for the prompt response for their orders. And behind the scenes

• Order confirmation and receipt
• Shipping status notification
• Return process

Also, some internal inventory level aspects help you to streamline the business. Inventory level and distribution across all sales channels

• Order processing through eCommerce or ERP or POS
• Accounting system update

Tools/Software: There are many tools that help you to order management automation. We recommend you a custom build tool that specially designed for your need – Order Management Automation, ERP – Microsoft Dynamics NAV, Accounting – QuickBooks

3. Marketing Automation

Marketing automation is not a new concept. However, now, eCommerce businesses understood the importance of it. Marketing automation helps businesses to retain customer; immediate response encourages them to repeat purchases. Here, we outline a few marketing automation concepts that most eCommerce businesses require –

• Abandoned Cart email notification and follow-up
• Post-purchase email engagement
• Retargeting
• Customer Review Automation
• Chatbots for Customer Service (AI & predefined common question and answer)

To make your job little more painless, there are plenty of marketing automation tools available. So, you and your team can focus your time and attention on other efforts that drive revenue.

Here are some of the awesome marketing automation tools we came across with countless features and automated workflows that will make marketing less of a headache.

Tools: HubSpot, Criteo, Birdeye, Klaviyo

1. Inventory Management
2. Order Management
3. Marketing Automation