This eye-opening and instructive B2B order management guide will tell you everything you want to increase your business revenue

In this blog post, I’m going to take you through the concept of order management with valuable B2B business tips. Use these tips and other B2B e-commerce strategies to engage more customers, increase sales, and expand your business.

1. How can Order Management be more efficient?
   1. Role of B2B Order Management System in B2B e-commerce
2. Multichannel Selling: How to boost B2B sales across online marketplaces?
   1. Advantages of Multi-Channel Retailing

1. How can Order Management be more efficient?

Before we begin, let me answer something important: What is Order Management?

In B2B e-commerce, Order Management or Order Management System (OMS) integrates people and processes. It enables you to monitor your store orders and streamlines the workflow for managing orders.

Here are three tips to increase B2B order management efficiency:

1. With real-time data integration, allow prompt order fulfillment by warehouse staff.
2. Automate tasks to minimizes errors and get more returning customers.
3. B2B Wholesale customers may need a human sales representative to close the order for bulk or customized order. Allow conversations with real people. Integrate collaboration tools on your B2B e-commerce site.

B2B Business tip:

Improve your Customer Happiness by syncing your inventory with customer order management system. This step gives customers a clear picture of the accurate number of available items in your store.

1.1 Role of B2B Order Management System in e-commerce

You already know that Customer Order Management is essential in B2B e-commerce businesses. To be clear, here’s why you need a B2B Order Management system:

Get complete visibility of entire order lifecycle with an automated order management system.

It’s no secret that B2B customers are different from B2C customers.

Let me tell you a story.

Our client, ParsonsKellogg, has 30 personalized stores along with their main store. They also have many personalized sites. To manage all their stores easily, they wanted a unified platform with improved order management features.

ParsonsKellogg also wanted a feature that would help sales staff to navigate B2B customers to the product page directly. What did we do?

We gave them a centralized B2B platform. We gave them a centralized B2B platform. It simplified order management for the sales staff and improved the customer experience too. The best part, the business doubled for ParsonsKellogg with the IT solution developed by our team.

B2B Business tip:

Simplify your logistics with shipping integration features of a B2B Order Management solution.

2. Multi-channel Selling: How to boost B2B sales across online marketplaces?

For starters, what is Multichannel Selling?

In my opinion, it is a powerful sales strategy. It allows sales and distribution of your products and services across multiple retail channels.

Let me share three hacks to push your B2B sales across marketplaces:

1. Provide a customized offer for each platform to give relevant benefit to your target audience.
2. A centralized order fulfillment system can reduce the communication gaps between your team. This way, the order fulfillment process becomes faster and efficient.
3. B2B sales become more comfortable with online product catalogs.

B2B Business tip:

Customize your Order Management Solutions to simplify your processes as per your business goals.

2.1 Advantages of Multi-Channel Retailing

Initiating engagement with customers at multiple touchpoints increases your opportunities to improve sales.

Not everyone who shops online visits the online store of a B2B business. They may find you on Amazon or a B2B marketplace. What should you do?

Reach more customers across multiple marketplaces.

Here’s something else:

You can increase your market potential by expanding your services to more locations through a B2B website. Expanding your presence on mobile matters too. Here’s why:

Here’s three benefits of Multi-Channel Selling for B2B E-commerce firms:

1. Customer trust increases with consistent online brand presence across platforms.
2. B2B buyers can choose the platform of their choice to perform shopping.
3. Expand your business with multi-channel distribution of your products and services.

B2B Business tip:

Try different marketing strategies across your sales channels. Optimize your strategy for each channel to gain maximum ROI.

Conclusion

Putting it all together, I have discussed why B2B order management solutions and multi-channel selling are essential. Now, you should be able to increase your sales and expand your customer reach with automation.

Here’s a recap of the points I’ve covered:

1. How can Order Management be more efficient?
   1. Role of B2B Order Management System in e-commerce
2. Multichannel Selling: How to boost B2B sales across online marketplaces?
   1. Advantages of Multi-Channel Retailing