Getting a new business afloat in a highly competitive market can be a lot of hard work. But, there is always some growth hack so that you can set aside all your competition and hurdles to be the best in your field and be recognized. Content marketing is one of the growth hacks that allows your business to thrive at a low cost and with a huge ROI. Here are seven tips about content marketing that you need to know so as to impress your boss or colleague or manager. Read on to know more.
Content marketing can help your company go viral
Technology is a great leveler. In today’s world where internet is everywhere, information travels at the speed of light. Gone are the days when companies could get their information across only when they paid big money to PR news agencies. Nowadays, even if you are a startup, you can make your mark in the preferred area by creating great quality content and sharing it through various social media channels and through your website. Even if you are a fairly small business, by creating great quality content and have it shared amongst your business community and with popular individual, you can gain trust and recognition from your targeted segment of visitors. Eventually, if your website is showcasing great content consistently, you will get noticed, and website visitors shall start getting converting into clients.
You don’t have to invest an entire day in content marketing
Your boss or CEO will love this part of this blog post. Content marketing focuses on writing a few blog posts, generally two blogs or articles in the entire day and it may not take the entire day of yours, especially if you are taking the help of professional writers. Here, the emphasis is on the point that having included content marketing strategy as a part of your marketing team’s agenda will not hamper other projects. On the other hand, it will boost the success rate of your marketing team.
Make your website mobile friendly
Making your website mobile friendly and creating mobile friendly content goes a long way in establishing your presence in the online domain. It is so because more and more people are accessing the internet through the mobile and tablets and that is why you cannot ignore this segment. If your company or business is able to tap into this segment of the market, it will boost your exposure amongst your website visitors. It will definitely give you an upper hand vis-à-vis from others who are just targeting desktop users.
Content Marketing Allows Companies to Connect to Customers
By writing content that is great, useful and relevant to your business, you can definitely create a connection with your website visitors and online audience. Great content helps your visitors to understand your stance and purpose in the business world. Through great content, your website visitors will be able to connect with your writing, and fully understand what your vision for your business is and what you can do to help your customers. By developing your own distinctive voice and style, you will be able to create a loyal following amongst your website visitors, and many surely will turn into loyal customers of yours.
Content marketing is for one and all
Name any business which you think doesn’t need content marketing. In this age of information, content marketing is needed by each and every business. Through various elements of content marketing, i.e. by blogs, by articles, by infographics and what not, you can create a distinctive voice of your own and in turn can create a proper fan following. By consistently posting great, relevant and helpful content on your website, you not only enhance the UX / UI of your website, but also enhance your chances of converting more and more visitors into customers.
Content marketing allows you to dominate your field of expertise
Content marketing allows you to show your expertise to your website visitors and demonstrate your expertise in your chosen field. This helps to forge a bond of trust between you and your customers and your business seems credible. By consistently posting great quality content that demonstrates your expertise, and if that particular field which you have chosen is not dominated by other strong players, then your content can help you dominate that field in which your business is operating. And even if there is already a strong competition, you can still create a positive and competitive image for your business.
Content marketing is cost effective
Just get this clear straightaway, PPC campaigns cost you dollars. On the other hand, content marketing is a free tool through which you can expand the reach of your business. Content marketing includes blogging, which can be easily done by yourself, however, is schedule dependent. Content marketing paired with great SEO and social media sharing can take your business to new heights. And you don’t have to spend even a penny for it.