PPC. I’m sure you’ve heard it everywhere, and how great it is. Or you’ve heard about how it is a horrible waste of money and you end up spending more money than it gets. Either ways, you HAVE heard about it. PPC stands for Pay-Per-Click.
It is one of the easiest and sure shot ways of getting traffic to your site. Every time someone clicks on your Ad, you have to pay. In a PPC campaign, you’ve got to bid on keywords that are relevant to your business. Then, every time a search enquiry is made for the keyword you bid on, your ad is displayed. The bid rate depends on the popularity of the keyword and the display position of the ad.
There are just 7 simple steps to get your own PPC Campaign: