Conversions are a big part of any online business. While getting traffic is a major part of increasing revenue, the actual cream lies in how much of that traffic converts to sales.
One of the easiest and most effective way of boosting these conversions is to impress the eye of the customer. Small visual elements such as hues and cues go a long way in creating customers out of visitors. Here are a 5 easy tweaks that can increase your conversions.
- Use vibrant contrasting colors
You must’ve heard a million times about how changing the color of tour Call-To-Action (CTA) button from green to red boosted sales. Ummm… that’s not quite how it works. The whole trick is in using contrasts. Highlight your important elements, like the CTA button, with contrast colors and dull the background. Grab their attention with bright colors.
- Liberal White space
Nobody likes a cluttered website. Use plentiful white space, let everything be neat and crisp. White space need not be a solid color or even be the color white. It just means the space between different elements on your site. Let the CTA be seen clearly and boldly. That will increase the likelihood of people clicking on it.
- Give directional clues
Research has shown that directional clues in photos on the landing page and checkout page, subconsciously lead people to look in that direction. They needn’t be as obvious as somebody pointing to your form or an arrow to the CTA button. Subtle hints like someone looking in that direction or a road that turns towards the form work incredibly well at the subconscious level, driving people to click on the form.
- Avoid phony stock photos
Have you got pictures of men and women dressed in suits discussing something important or suit-clad ‘professionals’ having a good laugh in a conference room? Then get of those phony stock photos immediately. They create a very negative image of you. Natural looking photographs are way better and work wonders in gaining the trust of your audience. I’m sure you yourself are more at ease trusting a website that has friendly, next-door faces in a regular environment.
- Social media show off
Don’t hesitate to display all the social media icons that you are available on. Social media has become a very important ways to gain credibility. More the channels, greater the trust. Make sure you have all your social media icons up on display so that your customers can choose whichever platform to connect with you.
Minor changes go a long way. DO you think your website needs a redesign? Avail Redefine’s re-design and optimize services to boost your conversions.