There is no doubt that humans have a penchant for commerce. Regardless of any economic depression or recession, there is always a room for pursuing new business opportunities. While the nature and type of economic activity may change, it is a must. As a seasoned entrepreneur, you must be aware of the direction commerce is taking in the present times.
In various surveys conducted on consumers, overwhelming majority replied that they preferred to shop online. With the information technology revolution and the proliferation of smart phones, consumers have way more information on their fingertips before making a purchase decision. In the world of eCommerce, there is not guaranteed formula for success. New technologies are opening up new vistas all the time in this field. And yet, there are certain attitudes you can develop in you and certain directions you can take to succeed online. Read on to know more.
Realize the Potential of Mobile
If you think that just having a mobile app for you product makes you to benefit in the eCommerce market, then you are wrong. Merely by showcasing an app doesn’t suffice in the world of cut throat competition. The average consumer wouldn’t use an app simply because it exists. There has to be some form of motivation, whether it is the novelty value or its sheer usefulness.
The fact is that you need to strive to make the mobile experience, whether on websites or apps, an extension of the brand and culture you are promoting. Hence, you need to have the information of what motivates your customer to buy from you. This will help you to understand your customers more deep.
Establish Fool Proof Working Systems
You should tend to organize business systems and not people within your business. You should also focus on building a system that lets each department of your organization function optimally. You should create such a system where each department of your business can function independently, with your minimal intervention. This will create the time and opportunity for you to focus on business expansion and growth.
To create such a type of working environment, you need to have the right tools to manage your daily activities. Such type of tools are using Google Apps for Work, Trello for project management, Buffer for social media or Vend for point of sale transactions. You can also ask your web development company to provide Custom eCommerce Solutions for your company so that you can have everything under one platform.
Crafting A High Impact Marketing Strategy
You should try to align your startup with companies that have significant clout and reach. You should also aim of using growth hacks for growing your startup. This involves making sharing an integral part of buying and make it fun. You should also build relationships with influencers in your domain. They can give your business a push through endorsements, introduction to key decision makers, resources or publication in a high profile print media outlet.
Also, you should focus your attention on the type of content you are showcasing on your website. Pay attention to what your competitors are doing. Make note of content that is doing good. If you create and share good and sharable content through your website, you have a high chance of getting noticed. These are some of the marketing strategy tips that will help you get discovered.
eCommerce and Brick-and-Mortar Belong Together
Don’t let the success of Amazon misguide you. There is still room and necessity for the traditional brick and mortar setups. You should in fact try to create an Omni channel retail set up, where your customers can make the transition from one platform to another seamlessly. This will not only increase the customer satisfaction levels, but it will also boost your sales. Creating a niche for yourself in the brick and mortar segment would be difficult for your competitors to copy because it is yours and it is authentic.