Web design can be an overwhelming process, considering the fact it makes or breaks your online business venture. The first thing you need to do before even considering website design is to secure your domain name. Once that has been done, time has come to build your site and take some really important decisions. Read on to know more about the must haves that your business website must have to build your brand online.
A Logical Roadmap
Surely your website should look pleasing, but more important thing is that it should be logically structured. This is important since Google considers the content and structure of a site when it ranks for search. If the design of your website is intuitive and ordinary people understand the logical flow in your website, it will help you rank better.
Crucial Business Information
While you should pay good attention to aesthetics and details in your website, don’t ignore providing crucial business information in your website. This realm of crucial information differs from business to business. It may include customer testimonials, your contact info, your process and latest happenings going on in your business. This reinforces the faith of your website visitors that they are dealing with people who know their stuff.
Contact information forms an important part of your business website, and hence it has got its own section. Don’t hide your contact info, it should be displayed prominently in the section dedicated to it and it should be easily accessible. Nothing is more frustrating for your website visitors than not finding your contact information when they need it the most.
The effect of any website can get nullified if there is no clear navigation in it. Make sure important sections of your website are named properly and can be accessed easily. Before developing the navigation for your website, you must consider what call to action you want the visitors to perform. Whether it is giving their email, make a purchase, download stuff or whatever, the flow and navigation of your website should aid that process.
If you are selling online, you need to secure your website with an SSL certificate. This feature will encrypt the communication between your clients and you and hence their important and crucial info like credit card number, social security number, etc. will be secured. This is important considering the amount of online frauds and identity theft on the web.
Social Media Integration
There are a number of social media platforms out there through which you can promote your website. Social media marketing is an important part of your marketing. This will help your SEO and build your brand online. Having a good footprint on the social media is healthy and this will definitely help your business.
A Mobile-Ready Version
Increasingly, more and more traffic is coming from tablets and smartphones as they become cheap and their cost decreases. This trend is going to continue. Hence, when you design your website, you don’t have to only keep in mind the desktop, but any device that can run with an internet connection. Responsive design is the key to making your website mobile friendly. Due to the fluid widths as permitted by responsive design, the layout of your website will adapt to the screen size on which it is being displayed.
With your interactions with clients, you can gauge what type of common questions all your website visitors may have. This may include the materials or processes you use in manufacturing your product or service, shipping info, company history and cancellation or return policies. Make sure you include all these info in a nicely done FAQ section in your website.
If you don’t have a good host for your website, your website may become slow or may sometimes even fail to load. This could be damaging for your online business as it turns off your customers. Poor hosting facilities can also damage your rank in the search engines, since many of them take loading speed into consideration. So make it a point to have a good host for your website.
Some Features You Don’t Need
As far as possible, avoid music and flash on your website. Anything that autoplays, whether it’s music or video is a strict no. In addition to this, these features will increase the loading time of your website and you will suffer on the SEO front as well. Obnoxious pop ups that spring up suddenly should also be avoided.
It is better that you hire a professional and experienced company for a Custom Website Development. A professional company would help you to achieve the conversion goals which is not possible from cookie cutter website designing options or a freelancer. You need to remember that your website is the only footprint of your business in the online world and these days if you don’t exist online, you don’t exist at all. Hence, try to make your website as professional and impeccable as possible.